The name ‘Spica’ comes from one of the brightest stars in the sky. It’s an image that has long been portrayed on cave walls in Wadi Rum, Jordan’s most famous desert.
A dynamic media production company from Jordan named after the star, approached SYNTAX to help them tell a strong brand story which proudly echoed their place of origin.
With a solid portfolio in film, advertising, and television series, Spica articulates unique local perspectives to regional and international audiences.
We worked with Spica to produce a new visual identity and logo which captured their commitment to producing original and high quality content in ways that weave a genuine Arab story into innovative Arab film.