SYNTAX / TRANSFORMING EXPERIENCES
SYNTAX / TRANSFORMING EXPERIENCES

Strategic impact. We partner with entrepreneurs and leaders to start, grow and transform their organizations. We help them imagine, design and deliver innovative brands, products, services and environments

INNOVATION/
REINVENTION

CUSTOMER
EXPERIENCES

GOING
DIGITAL

GOING
REGIONAL

GOING
GLOBAL

BRAND/
REBRAND

STARTING UP/
RESTARTING

SOCIAL
RELEVANCE

SYNTAX: CONTEXTWhat's new. What's interesting. What's cooking.

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Designing Amman’s Unofficial Transport Map. Transformative design meets urban activism

For the past seven months, SYNTAX has been working on a project which I consider to be one of the most meaningful our company has handled in recent years: designing Amman’s first public transport map.

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“Uber-ize” this: it’s the customer experience, habibi!

Since Uber launched in the Jordanian capital Amman in 2015, an “Uberification” craze has swept over the country’s services scene. Everyone now wants to launch the “Uber of this” or the “Uber of that”. It’s understandable of course. Here, finally, was a service on our smart phones that was hugely useful...

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SYNTAX ON VIDEO