Information..

Client: Abraaj Capital
Year: 2010

Country: UAE
Industries: Financial Services, Media,

Solutions: Branding, Innovation and Experiential Integration,

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 wamda-branding1
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In 2010, the Middle East doesn’t have a Fast Company or even Inc. Magazine. Mainstream business magazines are stale, full of press releases, “industry reports” and indicators. Entrepreneurs in the start-up and growth phases often feel alone and disconnected, with hardly any locally relevant content.

The result was Wamda, which means “spark” in Arabic. It is a brand and an experience that represents the first comprehensive attempt to create an entrepreneurial media and conversation platform in the region. Driven by the client’s mandate to innovate, we threw out the manual of conventional web design. We asked ourselves, how do we create a web interface at a time when the web is bringing together text, images, and audio-visual that increasingly reflect the real-time life of people, companies and organizations?

The central hub of Wamda is its website (wamda.com).