Innovation & Experiential IntergrationThe experience is the brand. Defragment your touch points. Create new ways to delight.
Innovation & creative strategies
We work with companies and organization to imagine and identify new innovative avenues of growth, improve products and services and launch ground breaking new ventures and startups.
We bring a customer and human centric approach to audit, assess, re-imagine and design an organizations touch points and interfaces.We observe and analyze customer/audience behavior and journeys, covering both physical and digital channels and design improved experiences that address customer needs, overcome difficulties and disconnects and that present a coherent brand language and service logic across different platforms.
BrandingStanding out by standing for something.
We help organizations large and small discover and articulate the soul and essence of their organizations, in a way that makes their uniqueness visible and tangible to customers, workers and the community. We design and deliver the conceptual, visual and verbal assets that are needed to create clear and consistent brand communication across channels.
We create product branding solutions that encompass packaging design, retail displays, product informational material as well as creating product family naming systems. Our approach emphasizes the reduction of visual clutter, clarity of communication and a striking, differentiated shelf presence.
Bringing together our cultural curiosity, understanding of urbanism and regional tourism with our branding, design and communication capabilities, we have created a solid practice in the field of city, tourism and regional branding.
Product & Service DesignDesigning better businesses.
We help companies design better products and ultimately better product experiences. This includes creating new product categories, full product prototyping and redesign and visual/aesthetic improvement of existing products.
Our understanding of complex business processes, business technology systems as well as our ability to design and deliver user interfaces/user experiences that cover physical outlets, web/mobile platforms and paper-based communication enables us to partner with organization to design services that add value through faster transaction times, smoother interactions and a reduction in complaints and errors.
Digital/ InteractiveCustomer-centric web and mobile platforms for sales, marketing, customer service and audience delight.
From corporate websites to web startups, SYNTAX has been providing strategy, design and technology implementations services since the introduction of the commercial web in the region. When designing for the web medium, we take a user centric approach emphasizing clarity of communication, ease of navigation and visual/interactive delight. Our design approach often emphasizes modularity and the need of a corporate website to grow and accommodate new marketing and communication needs.
Designing for mobility is the ultimate digital design challenge. We help clients define and design mobile experiences that fit into the lifestyles of their customers and audiences. As the hottest area of computing, communication and media today, the sand of mobile platforms, screen sizes and device capabilities are shifting all the time. We advise organizations on mobile delivery strategy, appropriate platform choices and mobilizing the web sites through responsive design.
Publication & Media DesignFollow the readers. Wherever they may be.
Web/mobile media design
Drawing on our teams deep experience in the publishing field and our web and mobile design expertise, we help media organizations develop web and mobile media experiences at a time when audiences are migrating en-masse to digital media and in an environment that is dominated by the explosive growth in social and citizen media. What we bring to the table is not only our understanding of editorial design, content strategies and publishing business models, but also a deep appreciates of the brands of media organizations and media products.
Newspaper and magazine design
The passion for print publishing is at the root of SYNTAX. Today, we are work national newspapers, magazines and niche publications to rebrand and redesign their reader-experience. We also work with corporation and organizations to create customer magazines that can be delivered to readers in print, on the web or on tablets.
Spatial DesignPlaces where people to love to work, play and live.
Workspace and retail
Creating spaces where people love to be requires the intersection of architectural design thinking with the understanding of brands and corporate cultures. We help organizations create better places for work and commerce. Workplaces are not “office space”. They are an organization’s interface with its own people. They affect productivity, collaboration and health. And, if thoughtfully designed can inspire pride and a sense of belonging. Retail design is no longer about shelf space, but about holistic delightful experiences that immerse customers into a brand’s world.
We work with museums, non profits and tourism destinations to create spaces for the display of art and heritage and to facilitate cultural interpretation, knowledge sharing and understanding. We structure engaging stories and journeys for cultural spaces based on deep research and understanding of the subject matter. We deploy our content-authoring, architectural design and visual design skills to deliver spaces of intricate detailing and interpretive media and interactive elements that tell the stories of art collections, cultural heritage or social causes.
Creating a place that heightens the senses and a spirit of positive human congregation that allows people to be the best they can are key to the success of conferences, corporate events and exhibitions. Our design of such event starts with conceptualizing the total flow and format of an event, taking into consideration that an event experience doesn’t just happen at the designated venue and at the designated time, but actually starts before the event and doesn’t end with the final speaker of a conference.
Wayfinding and place navigation
We strive to create navigable places, be they buildings, campuses or even entire cities.