Iced coffee is White. It does't get clearer than that on the shelf.
Client: Union Group
Year: 2012
Country: Jordan
Industries:
Consumer Products,
Solutions: Branding, Product and Service Design,
Branding and packaging design for a new range of premium iced coffee drinks. The category was dominated by an old brand with a strong market presence and brand recognition, but packaged in a very outdated styling, as well as newer offerings from recognized coffee global coffee chains.
Our solution was to capitalize on the product's distinctive, surprising name and employ a "less is more" packaging design strategy that relied purely on typography, yet also conveyed a strong character.
