Uraiqat Architects (UA) is a rising architectural firm founded in Amman in 2009 by husband and wife team Basel Uraiqat and Basma Abdullah Uraiqat. Over the past few years UA has become known in Jordan for its contemporary industrial aesthetic, embrace of technology and an experimental artistic and philosophical approach to design.
The two founders approached SYNTAX at a critical point in their journey. As the firm grew and moved into new premises, they began to reorganize their creative and operational capacities and decided to grow their business with greater intentionality.
In preparation for the firm’s growth, Uraiqat tasked SYNTAX with clarifying and amplifying the core of their brand, requiring a more systematic approach to communication and business development.
SYNTAX closely collaborated with Uraiqat on a deep branding and communication initiative aimed at consolidating UA’s identity, put the firm on the regional map and start attracting the attention of a global audience increasingly interested in stories about pioneering creative companies emerging from places outside the dominant economic and creative centers in Europe and the US.