SYNTAX helped Sona create a distinctive brand positioning in an increasingly cluttered and crowded home appliance market in the Middle East, through establishing a redefined brand personality, a fundamental redesign of the company’s brandmark and a daring, communicative packaging system that stands out in retail channels.
Information..
Client: Nassim Dada & partners
Year: 2013
Country: Jordan
Industries:
Consumer Products,
Solutions: Branding, Product and Service Design,
