Mother Brands for Social Work
Seven civil society organizations in Qatar were brought together to work side by side to elevate civil society in Qatar and enhance the quality of life of its beneficiaries. A mother organization was created to govern and nurture its daughter organizations, supporting their individual roles in separate fields and facilitate communication with the Qatari society and the international society. SYNTAX created a brand that seeks to inspire, empower, connect, and represent civil society of Qatar. Qatar Social is a center around which the daughter institutions will gravitate to.