The Middle East Leadership Academy, MELA, approached SYNTAX for rebranding their academy and network, which led to an intensive discovery, strategy and visualization process. SYNTAX helped MELA establish a magnetic, lifestyle brand that echoes the transformative experience of MELA. It is not just about learning leadership skills, or networking, or exposure to new ideas, MELA is a life experience, leading up to the moment of realization of one’s authentic purpose.
