In 2010, the Middle East had no Fast Company or Inc. Magazine. Mainstream business magazines were stale, full of press releases, “industry reports” and indicators. Entrepreneurs in the start-up and growth phases often felt alone and disconnected, with hardly any locally relevant content.
Wamda, which means “spark” in Arabic, had ambitions to become an entrepreneurial mega hub and to transform the entrepreneurial scene of the region along the way. Knowing that nothing great has ever been achieved by only sticking to the rules, our work on Wamda ushered in a new era at SYNTAX, where we transitioned from a design-led to a design and content led innovation firm.