Designing the Branch
Retail banking today is very different from what it used to be, and the branch, in the traditional sense, is becoming obsolete. In the digital age, retail needs to become experiential, and human contact remains essential, especially in building and maintaining trust.
SYNTAX worked closely with a team of experts from a variety of fields and disciplines to to build the new Ahli bank branch concept:
Dina Haddadin - Lead Architect
Arda Aslanian - Architectural Consultant
Khaled Ali - Senior Architect
Ishraq Zraikat - Textile design
Arini - Custom lighting
Zawayed - Custom stone tables and planters
A unique blend of modern, high tech elements and local materials and artifacts, composes a space that celebrates our culture, welcoming its visitors with a warm, comfortable modern ambiance. Manufactured glass with high tech digital filters complements the softer OSB (wood chips) layers. White bases and structures create light, open spaces, setting a backdrop to energetic, colorful graphics and calm enclosures.
Custom patterned tiles, and animated screens and signage provide color and branding, while planters of local plants and the olive tree breathe life and familiarity into the space. Customers and visitors wait in comfortable seating areas, local art pieces and custom furniture lend a relaxed and contemporary undertone that celebrates local artists and craftsmen.
Depending on the space available and the location, the various experiences of the branch can vary, with spaces allocated to any one component can change in form and size from branch to branch. SYNTAX prototyped a variety of branches to envision how experiences scale and transform.