Ahmad Humeid, CEO of SYNTAX, was the curator of Amman Design Week’s Hangar Exhibition in 2017.
The call attracted over 300 submissions, a dazzling amount of work representing what design means in Jordan and the region today.
Our small, dedicated curatorial team had the task to look within this body of work to seek projects, ideas, and initiatives that reflected a spirit of motion: design that helps us move within our cities, design that moves our industries, design that moves our minds. Design that moves our senses.
SYNTAX designed the 2017 event's theme, creating the visual language that permeated every physical and digital space of the event. From signage systems, advertising and billboards, event catalogue and posters, website and social media posts, all the way to the pedestrian street crossing.