Information..
Client: ePoints
Year: 2012
Country: Jordan
Industries:
Financial Services,
Retail,
Solutions: Branding, Digital and Interactive,
A comprehensive rebranding of ePoints, a popular customer loyalty card. The brand is well known locally with a large consumer base. Rebranding ePoints involved rethinking its promise, developing a new communication approach and investigating all aspects of interaction between ePoints, its customers and its network of merchants. Everything from ePoints' cards, retail collateral and web interface was redesigned.
