A comprehensive rebranding of ePoints, a popular customer loyalty card. The brand is well known locally with a large consumer base. Rebranding ePoints involved rethinking its promise, developing a new communication approach and investigating all aspects of interaction between ePoints, its customers and its network of merchants. Everything from ePoints’ cards, retail collateral and web interface was redesigned.
Information..
Client: ePoints
Year: 2012
Country: Jordan
Industries:
Financial Services,
Retail,
Solutions: Branding, Digital and Interactive,
