Ahli Bank

Branding a 65 year old startup


Branding As-Salt and Jordanian towns as travel destinations

Teacher Skills Forum 2019

Agile minds, turning tides

Martyr's Memorial Museum

A testament to Jordan’s history

Teacher Skills Forum 2018

Growth Beyond Grades

Four Winters

Designing a magical gourmet ice cream experience for every season.

Teacher Skills Forum 2015

From What to How


A living tradition of Palestinian and Arab costumes.

Aramex Service Center

Designing a retail experience for a global logistics innovator.

Jordan: Redesigning the Government

A better government brand means better government building.

The Lab at Darat Al Funun

A new space for experiencing art experiments.


An experimental proposal to rethink the premier Arab web conference.