Category: Videos

Designing the Four Winters ice cream experience (Or when my kids finally understood my job!)

Recently I had the pleasure to give “career talks” at a number of private schools around Amman. You know; the kind of talk where you have to explain to high school kids what it is that you actually do. Now, SYNTAX’s portfolio spans over 18 years of design projects. When we show our portfolio to […]

Funny Arabic T-shirts are serious business: Jo Bedu at SYNTAX/Interface talks 2013

SYNTAX talks 2013 – Popularizing Arabic Cool: Jo Bedu from SYNTAX on Vimeo. Jo Bedu is a brand that delivers modern Arab pop cultures, portrayed through different styles of creative Arab designers, illustrators, writers and artists. It is also a successful business model. The Jo Bedu team shared with us their strategy in sourcing talent […]

SYNTAX/Interface2013 Talks: Visualizing Palestine is fighting injustice with beautiful data

As part of SYNTAX/Interface,  Ramzi Jaber and Joumana al Jabri present Visualizing Palestine. An independent collective, Visualizing Palestine work at the intersection of communication, social sciences, technology, design, and urban studies for social justice. The team will talk about how they shifted careers from designers and engineers to social practitioners, pooling together their personal expertise […]

SYNTAX/Interface2013 Talks: Wajha’s shopfronts bring good design to the masses

As part of SYNTAX/Interface,  Hussein Alazaat and Ali Almasri present Wajha. Wajha is an independent initiative that uses design and branding knowledge gained from the business world for a better-designed social space. Interventions are created on the city’s façade; on shop-fronts to be exact. Experimenting in typography, illustration and graphic design, the Wajha duo will share their […]