Ahmad Humeid CoFounder and CEO, SYNTAX At SYNTAX we love restaurant metaphors. Sometimes we are ACTUALLY working on restaurant brands and would LITERALLY be discussing restaurant ideas. But even when branding an architectural office, a tech company, a barbershop or even debating the nature of our own company or services, restaurant metaphors are often a […]
Ahmad Humeid and Dina Haddadin talk about the curatorial process behind Amman Design in Week’s Hangar Exhibition.
Ahmad Humeid, Co-Founder and CEO, SYNTAX If you lived in the Arab region in the past few years, frustration must have become woven, in big and small ways, into the fabric of your daily reality. Regional conflicts and their resulting human tragedies, economic recession, bad governance and squandered human potential have all conspired to […]
This is a little late, as our newest team members have been with us a while, but we would like you to meet our latest family members Sufian Zaabri Sufian coordinates our business development efforts. Passionate, motivated, and curious to a fault, Sufian is thorough; he makes sure he gets all the details just right, […]
We might be a bit late to the party, but SYNTAX is now on Facebook. One of the cool things we’ve added there is a “SYNTAX is everywhere” album of photos of our work as implemented in real life. In the street, on vehicles, at events, on printed stuff. We also uploaded part of our […]