Ahmad Humeid CoFounder and CEO, SYNTAX At SYNTAX we love restaurant metaphors. Sometimes we are ACTUALLY working on restaurant brands and would LITERALLY be discussing restaurant ideas. But even when branding an architectural office, a tech company, a barbershop or even debating the nature of our own company or services, restaurant metaphors are often a […]
Just a few months ago, going through SYNTAX’s door, you’ll walk straight into a flurry of activity; heated conversations discussing a webpage or an app interface, a group reviewing logo sketches hung all over the wall are posing as art critiques, our COO stands at the edge of the designers’ space and jokes around with […]
Ahmad Humeid, Co-Founder and CEO, SYNTAX If you lived in the Arab region in the past few years, frustration must have become woven, in big and small ways, into the fabric of your daily reality. Regional conflicts and their resulting human tragedies, economic recession, bad governance and squandered human potential have all conspired to […]
Recently I had the pleasure to give “career talks” at a number of private schools around Amman. You know; the kind of talk where you have to explain to high school kids what it is that you actually do. Now, SYNTAX’s portfolio spans over 18 years of design projects. When we show our portfolio to […]
Since Uber launched in the Jordanian capital Amman in 2015, an “Uberification” craze has swept over the country’s services scene. Everyone now wants to launch the “Uber of this” or the “Uber of that”. It’s understandable of course. Here, finally, was a service on our smart phones that was hugely useful. I mean, just […]
Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]
Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]
Here’s the situation: SYNTAX: ..is an innovative, open and respectful (sometimes hectic) environment. We speak design, innovation, research, writing, technology, photography, architecture, strategy, web, mobile, Arabic, English and a bit of German too.. We work with little startups, big corporations, government initiatives, cities, art institutions, international organizations.. We create brands, websites, mobile apps, magazines, books, […]
With a new year there’s a new SYNTAXer. We’re delighted to welcome aboard Eddie Taylor who, starting 01.01.2010, has become SYNTAX’s Chief Communications Strategist, or Word Guru if you prefer his unofficial title. Most of us at SYNTAX already knew Eddie through our collaboration with him on The Explorer magazine which we produce for Aramex. […]