Just a few months ago, going through SYNTAX’s door, you’ll walk straight into a flurry of activity; heated conversations discussing a webpage or an app interface, a group reviewing logo sketches hung all over the wall are posing as art critiques, our COO stands at the edge of the designers’ space and jokes around with […]
Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]
Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]
The man in the picture is none other than SYNTAX senior designer Hussein Azaat. During the work day, he is busy creating websites, iPhone app design, logos and print communication for SYNTAX’s clients. But when night falls, out comes his alter ego. Hussein the Calligrapher. Recently Hussein came into the office with a bunch of […]
Behold: 12 years of junk. We founded SYNTAX in 1998. The year the first iMac (and my first son) was born. We’ve been in our Wadi Saqra office since 2000. A decade already. When we moved in, we barely had the money to put in partitions. We always said, we’re too busy with client work […]
Brand Books! Corporate Identity Manuals! Logo Guidelines! That’s what many brand designers do for a living. We try to control every usage of the logo. We care about colors, alignment, safety areas around logos, materials and finishes. But “real life” always has another plan. On a recent visit to one of our clients, the Jordan […]