Ahmad Humeid, Co-Founder and CEO, SYNTAX If you lived in the Arab region in the past few years, frustration must have become woven, in big and small ways, into the fabric of your daily reality. Regional conflicts and their resulting human tragedies, economic recession, bad governance and squandered human potential have all conspired to […]
For the past seven months, SYNTAX has been working on a project which I consider to be one of the most meaningful our company has handled in recent years: designing Amman’s first public transport map. As I write this, this map is being printed in a limited test quantity, to be distributed to Ammanis who […]
Hello. I am Ahmad Humeid, cofounder and CEO of SYNTAX. And I’d like to tell you a story. One evening, sometime in October 1997, I was sitting in an office on the second floor of an old building in Amman’s old Jabal Al Luwiebdeh neighborhood. I was excited. I had finally decided on the name […]
Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]
Ex-SYNTAXer and pioneering blogger Roba Assi shares here experience on being initiated in the tricky world of design. Want a real-world, passionate and engaged advice on how to start your design career? Roba gives it away.. Our first few months (or years) on the job are always a little shocking. We discover how the client […]
Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]
Behold: 12 years of junk. We founded SYNTAX in 1998. The year the first iMac (and my first son) was born. We’ve been in our Wadi Saqra office since 2000. A decade already. When we moved in, we barely had the money to put in partitions. We always said, we’re too busy with client work […]
Brand Books! Corporate Identity Manuals! Logo Guidelines! That’s what many brand designers do for a living. We try to control every usage of the logo. We care about colors, alignment, safety areas around logos, materials and finishes. But “real life” always has another plan. On a recent visit to one of our clients, the Jordan […]