Ahmad Humeid CoFounder and CEO, SYNTAX At SYNTAX we love restaurant metaphors. Sometimes we are ACTUALLY working on restaurant brands and would LITERALLY be discussing restaurant ideas. But even when branding an architectural office, a tech company, a barbershop or even debating the nature of our own company or services, restaurant metaphors are often a […]
Just a few months ago, going through SYNTAX’s door, you’ll walk straight into a flurry of activity; heated conversations discussing a webpage or an app interface, a group reviewing logo sketches hung all over the wall are posing as art critiques, our COO stands at the edge of the designers’ space and jokes around with […]
Ahmad Humeid, Co-Founder and CEO, SYNTAX If you lived in the Arab region in the past few years, frustration must have become woven, in big and small ways, into the fabric of your daily reality. Regional conflicts and their resulting human tragedies, economic recession, bad governance and squandered human potential have all conspired to […]
Recently I had the pleasure to give “career talks” at a number of private schools around Amman. You know; the kind of talk where you have to explain to high school kids what it is that you actually do. Now, SYNTAX’s portfolio spans over 18 years of design projects. When we show our portfolio to […]
In May 2013, SYNTAX celebrated its 15th birthday. More than a birthday party we transformed the occasion into what we called SYNTAX/Interface: we opened our offices (and building roof) for a day of ideas, interaction and fun. Our invited speakers, clients, partners, SYNTAXers and ex-SYNTAXers, friends and family all showed up for what turned out […]
Hello. I am Ahmad Humeid, cofounder and CEO of SYNTAX. And I’d like to tell you a story. One evening, sometime in October 1997, I was sitting in an office on the second floor of an old building in Amman’s old Jabal Al Luwiebdeh neighborhood. I was excited. I had finally decided on the name […]
Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]
SYNTAX and Al-Balad Theater present: “The New (Type)face of Amman” German type-design rising star Yanone will be telling the story of his Amman typeface, created for the Amman Municipality’s “Amman Brand” project in collaboration with SYNTAX. The result of this project is now FF Amman, marketed worldwide by FontShop, as one of largest bilingual font […]
Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]
Here’s the situation: SYNTAX: ..is an innovative, open and respectful (sometimes hectic) environment. We speak design, innovation, research, writing, technology, photography, architecture, strategy, web, mobile, Arabic, English and a bit of German too.. We work with little startups, big corporations, government initiatives, cities, art institutions, international organizations.. We create brands, websites, mobile apps, magazines, books, […]