Category: Branding

A better way for small businesses to create branding, social and digital. Why SYNTAX is launching PROTOTYPE?

Ahmad Humeid CoFounder and CEO, SYNTAX At SYNTAX we love restaurant metaphors. Sometimes we are ACTUALLY working on restaurant brands and would LITERALLY be discussing restaurant ideas. But even when branding an architectural office, a tech company, a barbershop or even debating the nature of our own company or services, restaurant metaphors are often a […]

Life. Interrupted.

Just a few months ago, going through SYNTAX’s door, you’ll walk straight into a flurry of activity; heated conversations discussing a webpage or an app interface, a group reviewing logo sketches hung all over the wall are posing as art critiques, our COO stands at the edge of the designers’ space and jokes around with […]

Six ways to un-frustrate 2019

Ahmad Humeid, Co-Founder and CEO, SYNTAX   If you lived in the Arab region in the past few years, frustration must have become woven, in big and small ways, into the fabric of your daily reality. Regional conflicts and their resulting human tragedies, economic recession, bad governance and squandered human potential have all conspired to […]

Designing the Four Winters ice cream experience (Or when my kids finally understood my job!)

Recently I had the pleasure to give “career talks” at a number of private schools around Amman. You know; the kind of talk where you have to explain to high school kids what it is that you actually do. Now, SYNTAX’s portfolio spans over 18 years of design projects. When we show our portfolio to […]

Say hello to SYNTAX 3.0: Transforming Experiences

In May 2013, SYNTAX celebrated its 15th birthday. More than a birthday party we transformed the occasion into what we called SYNTAX/Interface: we opened our offices (and building roof) for a day of ideas, interaction and fun. Our invited speakers, clients, partners, SYNTAXers and ex-SYNTAXers, friends and family all showed up for what turned out […]

Wamda: connecting entrepreneurs, pushing our limits

Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]

SYNTAX & Al-Balad Theater Present: Yanone and the new (type)face of Amman

SYNTAX and Al-Balad Theater present: “The New (Type)face of Amman” German type-design rising star Yanone will be telling the story of his Amman typeface, created for the Amman Municipality’s “Amman Brand” project in collaboration with SYNTAX. The result of this project is now FF Amman, marketed worldwide by FontShop, as one of largest bilingual font […]

Sparking entrepreneurship: Wamda is “coming soon”!

Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]

[email protected]: brand strategists, interactive architects, designers, project coordinators

Here’s the situation: SYNTAX: ..is an innovative, open and respectful (sometimes hectic) environment. We speak design, innovation, research, writing, technology, photography, architecture, strategy, web, mobile, Arabic, English and a bit of German too.. We work with little startups, big corporations, government initiatives, cities, art institutions, international organizations.. We create brands, websites, mobile apps, magazines, books, […]