SYNTAX talks 2013 – Popularizing Arabic Cool: Jo Bedu from SYNTAX on Vimeo. Jo Bedu is a brand that delivers modern Arab pop cultures, portrayed through different styles of creative Arab designers, illustrators, writers and artists. It is also a successful business model. The Jo Bedu team shared with us their strategy in sourcing talent […]
In May 2013, SYNTAX celebrated its 15th birthday. More than a birthday party we transformed the occasion into what we called SYNTAX/Interface: we opened our offices (and building roof) for a day of ideas, interaction and fun. Our invited speakers, clients, partners, SYNTAXers and ex-SYNTAXers, friends and family all showed up for what turned out […]
As part of SYNTAX/Interface, Ramzi Jaber and Joumana al Jabri present Visualizing Palestine. An independent collective, Visualizing Palestine work at the intersection of communication, social sciences, technology, design, and urban studies for social justice. The team will talk about how they shifted careers from designers and engineers to social practitioners, pooling together their personal expertise […]
As part of SYNTAX/Interface, Hussein Alazaat and Ali Almasri present Wajha. Wajha is an independent initiative that uses design and branding knowledge gained from the business world for a better-designed social space. Interventions are created on the city’s façade; on shop-fronts to be exact. Experimenting in typography, illustration and graphic design, the Wajha duo will share their […]
Fifteen years ago SYNTAX was born. We were three partners and a couple of team members. We borrowed an empty doctor’s clinic for office space, put some Macs and PCs on cheap wooden boards supported by simple triangular legs, got a telephone line, and called ourselves a company. Today, we still use those cheap […]