Category: Research

Designing the Four Winters ice cream experience (Or when my kids finally understood my job!)

Recently I had the pleasure to give “career talks” at a number of private schools around Amman. You know; the kind of talk where you have to explain to high school kids what it is that you actually do. Now, SYNTAX’s portfolio spans over 18 years of design projects. When we show our portfolio to […]

Wamda: connecting entrepreneurs, pushing our limits

Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]

Sparking entrepreneurship: Wamda is “coming soon”!

Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]

WANTED@SYNTAX: brand strategists, interactive architects, designers, project coordinators

Here’s the situation: SYNTAX: ..is an innovative, open and respectful (sometimes hectic) environment. We speak design, innovation, research, writing, technology, photography, architecture, strategy, web, mobile, Arabic, English and a bit of German too.. We work with little startups, big corporations, government initiatives, cities, art institutions, international organizations.. We create brands, websites, mobile apps, magazines, books, […]