Category: Jordan

After 19 years, our design firm is still a “best kept secret”. Who can help us change that?

  The journey of transformation at SYNTAX continues in 2017. And we are ready to make some new hires. Over the past two years we have been steadily making changes to become a better run, efficient company. At the core we are still a company that runs on curiosity, courage, craft and community. But as […]

Designing the Four Winters ice cream experience (Or when my kids finally understood my job!)

Recently I had the pleasure to give “career talks” at a number of private schools around Amman. You know; the kind of talk where you have to explain to high school kids what it is that you actually do. Now, SYNTAX’s portfolio spans over 18 years of design projects. When we show our portfolio to […]

Designing Amman’s Unofficial Transport Map. Transformative design meets urban activism

For the past seven months, SYNTAX has been working on a project which I consider to be one of the most meaningful our company has handled in recent years: designing Amman’s first public transport map. As I write this, this map is being printed in a limited test quantity, to be distributed to Ammanis who […]

Funny Arabic T-shirts are serious business: Jo Bedu at SYNTAX/Interface talks 2013

SYNTAX talks 2013 – Popularizing Arabic Cool: Jo Bedu from SYNTAX on Vimeo. Jo Bedu is a brand that delivers modern Arab pop cultures, portrayed through different styles of creative Arab designers, illustrators, writers and artists. It is also a successful business model. The Jo Bedu team shared with us their strategy in sourcing talent […]

15 Years of SYNTAXing

  Fifteen years ago SYNTAX was born. We were three partners and a couple of team members. We borrowed an empty doctor’s clinic for office space, put some Macs and PCs on cheap wooden boards supported by simple triangular legs, got a telephone line, and called ourselves a company. Today, we still use those cheap […]

Wamda: connecting entrepreneurs, pushing our limits

Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]

SYNTAX & Al-Balad Theater Present: Yanone and the new (type)face of Amman

SYNTAX and Al-Balad Theater present: “The New (Type)face of Amman” German type-design rising star Yanone will be telling the story of his Amman typeface, created for the Amman Municipality’s “Amman Brand” project in collaboration with SYNTAX. The result of this project is now FF Amman, marketed worldwide by FontShop, as one of largest bilingual font […]

Sparking entrepreneurship: Wamda is “coming soon”!

Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]