Category: Don’t curse the darkness

Designing Amman’s Unofficial Transport Map. Transformative design meets urban activism

For the past seven months, SYNTAX has been working on a project which I consider to be one of the most meaningful our company has handled in recent years: designing Amman’s first public transport map. As I write this, this map is being printed in a limited test quantity, to be distributed to Ammanis who […]

Wamda: connecting entrepreneurs, pushing our limits

Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]

Advice for brand new designers, from an ex-SYNTAXer

Ex-SYNTAXer and pioneering blogger Roba Assi shares here experience on being initiated in the tricky world of design. Want a real-world, passionate and engaged advice on how to start your design career? Roba gives it away.. Our first few months (or years) on the job are always a little shocking. We discover how the client […]

Sparking entrepreneurship: Wamda is “coming soon”!

Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]

What clients do with their logo when the designer is not looking

Brand Books! Corporate Identity Manuals! Logo Guidelines! That’s what many brand designers do for a living. We try to control every usage of the logo. We care about colors, alignment, safety areas around logos, materials and finishes. But “real life” always has another plan. On a recent visit to one of our clients, the Jordan […]