Category: Branding

Designing the Four Winters ice cream experience (Or when my kids finally understood my job!)

Recently I had the pleasure to give “career talks” at a number of private schools around Amman. You know; the kind of talk where you have to explain to high school kids what it is that you actually do. Now, SYNTAX’s portfolio spans over 18 years of design projects. When we show our portfolio to […]

Say hello to SYNTAX 3.0: Transforming Experiences

In May 2013, SYNTAX celebrated its 15th birthday. More than a birthday party we transformed the occasion into what we called SYNTAX/Interface: we opened our offices (and building roof) for a day of ideas, interaction and fun. Our invited speakers, clients, partners, SYNTAXers and ex-SYNTAXers, friends and family all showed up for what turned out […]

Wamda: connecting entrepreneurs, pushing our limits

Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]

SYNTAX & Al-Balad Theater Present: Yanone and the new (type)face of Amman

SYNTAX and Al-Balad Theater present: “The New (Type)face of Amman” German type-design rising star Yanone will be telling the story of his Amman typeface, created for the Amman Municipality’s “Amman Brand” project in collaboration with SYNTAX. The result of this project is now FF Amman, marketed worldwide by FontShop, as one of largest bilingual font […]

Sparking entrepreneurship: Wamda is “coming soon”!

Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]

WANTED@SYNTAX: brand strategists, interactive architects, designers, project coordinators

Here’s the situation: SYNTAX: ..is an innovative, open and respectful (sometimes hectic) environment. We speak design, innovation, research, writing, technology, photography, architecture, strategy, web, mobile, Arabic, English and a bit of German too.. We work with little startups, big corporations, government initiatives, cities, art institutions, international organizations.. We create brands, websites, mobile apps, magazines, books, […]

SYNTAX launches the full site for Amman’s Centennial celebrations

Today, we’ve completed most of the work on the Amman Municipality’s Centennial website, a key project for us at SYNTAX, as it acts on one of the key recommendations we presented to the Greater Amman Municipality during the development of the Amman Brand: telling Amman’s story is building its identity. The site brings together a […]

What clients do with their logo when the designer is not looking

Brand Books! Corporate Identity Manuals! Logo Guidelines! That’s what many brand designers do for a living. We try to control every usage of the logo. We care about colors, alignment, safety areas around logos, materials and finishes. But “real life” always has another plan. On a recent visit to one of our clients, the Jordan […]

The Star on the Centennial of Amman’s Municipality and the SYNTAX crafted Amman Brand

The Jordanian English language weekly The Star focuses its cover story on the centennial celebrations of Amman’s municipality and the launch of the new Amman brand that was developed by SYNTAX. “Ahmad Humeid, the manager of Syntax, the company that designed the logo and holds the responsibility of re-branding Amman, as a city, told The […]