Category: Believe in change

After 19 years, our design firm is still a “best kept secret”. Who can help us change that?

  The journey of transformation at SYNTAX continues in 2017. And we are ready to make some new hires. Over the past two years we have been steadily making changes to become a better run, efficient company. At the core we are still a company that runs on curiosity, courage, craft and community. But as […]

Designing Amman’s Unofficial Transport Map. Transformative design meets urban activism

For the past seven months, SYNTAX has been working on a project which I consider to be one of the most meaningful our company has handled in recent years: designing Amman’s first public transport map. As I write this, this map is being printed in a limited test quantity, to be distributed to Ammanis who […]

Say hello to SYNTAX 3.0: Transforming Experiences

In May 2013, SYNTAX celebrated its 15th birthday. More than a birthday party we transformed the occasion into what we called SYNTAX/Interface: we opened our offices (and building roof) for a day of ideas, interaction and fun. Our invited speakers, clients, partners, SYNTAXers and ex-SYNTAXers, friends and family all showed up for what turned out […]

15 Years of SYNTAXing

  Fifteen years ago SYNTAX was born. We were three partners and a couple of team members. We borrowed an empty doctor’s clinic for office space, put some Macs and PCs on cheap wooden boards supported by simple triangular legs, got a telephone line, and called ourselves a company. Today, we still use those cheap […]

Wamda: the art of the possible

The Celebration of Entrepreneurship as seen from the Wamda Live Stage Geographically, it was one of the smaller parts of Abraaj Capital’s Celebration of Entrepreneurship, the two-day event designed to consolidate, connect and motivate the region’s entrepreneurial community. But although it only occupied a small triangular stage at the rear entrance to Dubai’s Madina Jumeirah […]

Wamda: connecting entrepreneurs, pushing our limits

Today, SYNTAX got the green light to announce the release of the public beta of Wamda, the entrepreneurial mega hub that has kept us buy for the last 7 months. This project not only has the potential to transform the entrepreneurial scene of the region, but it has already transformed SYNTAX. I have just posted […]

Advice for brand new designers, from an ex-SYNTAXer

Ex-SYNTAXer and pioneering blogger Roba Assi shares here experience on being initiated in the tricky world of design. Want a real-world, passionate and engaged advice on how to start your design career? Roba gives it away.. Our first few months (or years) on the job are always a little shocking. We discover how the client […]

Sparking entrepreneurship: Wamda is “coming soon”!

Today, we get to lift the curtain, just a little bit, and start the launch process for one of the most interesting and challenging project we’ve ever worked on at SYNTAX. Together with our friends at Spring, we’ve been commissioned to build what hopefully will become the region’s most comprehensive, dynamic and interactive entrepreneurial hub. […]