“My School, my university, snapshots of my life”

Three weeks of my life, poured into 3 minutes of film Sure, you can simply see it as a promotional video for an educational institution (more about the project here). That’s totally fine. But there is something personal about this project that brings multiple threads of my life together. My old school (the University Model […]

Six ways to un-frustrate 2019

Ahmad Humeid, Co-Founder and CEO, SYNTAX   If you lived in the Arab region in the past few years, frustration must have become woven, in big and small ways, into the fabric of your daily reality. Regional conflicts and their resulting human tragedies, economic recession, bad governance and squandered human potential have all conspired to […]

After 19 years, our design firm is still a “best kept secret”. Who can help us change that?

  The journey of transformation at SYNTAX continues in 2017. And we are ready to make some new hires. Over the past two years we have been steadily making changes to become a better run, efficient company. At the core we are still a company that runs on curiosity, courage, craft and community. But as […]

Designing the Four Winters ice cream experience (Or when my kids finally understood my job!)

Recently I had the pleasure to give “career talks” at a number of private schools around Amman. You know; the kind of talk where you have to explain to high school kids what it is that you actually do. Now, SYNTAX’s portfolio spans over 18 years of design projects. When we show our portfolio to […]

Designing Amman’s Unofficial Transport Map. Transformative design meets urban activism

For the past seven months, SYNTAX has been working on a project which I consider to be one of the most meaningful our company has handled in recent years: designing Amman’s first public transport map. As I write this, this map is being printed in a limited test quantity, to be distributed to Ammanis who […]

“Uber-ize” this: it’s the customer experience, habibi!

Since Uber launched in the Jordanian capital Amman in 2015, an “Uberification” craze has swept over the country’s services scene. Everyone now wants to launch the “Uber of this” or the “Uber of that”. It’s understandable of course. Here, finally, was a service on our smart phones that was hugely useful.   I mean, just […]

Meet the latest additions to the SYNTAX family

 This is a little late, as our newest team members have been with us a while, but we would like you to meet our latest family members Sufian Zaabri Sufian coordinates our business development efforts. Passionate, motivated, and curious to a fault, Sufian is thorough; he makes sure he gets all the details just right, […]

SYNTAX is hiring!

Business Development Coordinator (Mid-level) SYNTAX is seeking an organized, energetic business development coordinator. It’s a job that combines client relationship management, project requirement gathering, research, and writing proposals. Ideal candidates will be detail-oriented, deadline-driven, have excellent writing and oral communication skills and can work well in a team environment as well as autonomously. Responsibilities: • […]